Blog
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Try to do one post every month
User Journey Map
What is a Customer Journey Map? A Customer Journey map is a visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organisation, service, product or brand, over time and across channels. Occasionally, a...
Heuristic Evaluation
How a heuristic evaluation is different from usability testing Usability testing leverages users of a product, or people representing the intended target audience, to understand and identify areas of friction or error that may prevent completion of specified tasks, or...
Define Synthesise Research
One way of making sense of your data is to share with your team the most inspiring stories you’ve heard from the people you’re designing for. Think about user stories or experiences that have stuck with you: stories which surprised you, made you curious, or verified...
Right questions during research
Formulating the questions Interviewing users require a lot of effort and planning. Depending on how extensive the research is, you might spend several weeks preparing for the sessions, several days talking to your users and several hours capturing and organizing your...
What UX do
The role of a UX designer can vary a lot depending on the company size, the industry you’re working in, and your level of experience. Even the most experienced UX designers can struggle to define exactly what they do. In this article, find out what UX designers do,...