IKEA’s customers behavior (Survey with over 60 respond)
What device they use for browsing on website?
Customers would like to physically evaluate!
Who I visit and what they say
Problems we found
Hard to compare Items Online.
Hand write List .
Not easy find items at showroom.
Checkout process is confusing.
Add compare products – improve the product info page with ability o save in list.
Add Map and location to find list in showroom
Improve the check out system
Proposed User Flow
This is our user follow we decided to do for our personas (Andy and Lisa).
Saved list, is ready to inspect at showroom
Find items in showroom
Select showroom and see map
Find Item in showroom
Find packages of item
What is Next Step
Everything we have done for this project was remote, definitely more in store usability testing is a big missed. in additional more in store interview with people working in IKEA would be lead this project further to next level.