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User Journey Map

User Journey Map

What is a Customer Journey Map? A Customer Journey map is a visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organisation, service, product or brand, over time and across channels. Occasionally, a...
Heuristic Evaluation

Heuristic Evaluation

How a heuristic evaluation is different from usability testing Usability testing leverages users of a product, or people representing the intended target audience, to understand and identify areas of friction or error that may prevent completion of specified tasks, or...